Going Vertical: How Microdramas Are Maxxing Streaming Viewers
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Savannah Coffee, star of vertical dramas including "Dominated by My Dad's Boss." (Photo by Michael Tullberg via Getty Images) Birthed from the hyper-shifting landscape of Chinese TikTok during COVID, serialized microdramas—bite-sized films and series designed for on-the-move viewing and tiny attention spans—are big news now. Microdrama-focused apps and streaming companies now prep English-language series with dramatic arcs strewn across two-minutes-or-les
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