The EU’s New Rules for Green Claims: A Guide for Tourism Businesses
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For many years, tourism businesses have used words like “green,” “eco-friendly,” and “responsible” to position their products as sustainable. But even when businesses have good intentions, broad green claims without proof make it difficult for travelers to distinguish real action from greenwashing.
That is starting to change. From September 27, 2026, a new EU directive introduces stricter rules for sustainability marketing. The Empowering Consumers for the Gre
That is starting to change. From September 27, 2026, a new EU directive introduces stricter rules for sustainability marketing. The Empowering Consumers for the Gre
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