The design-led business advantage: prioritizing the customer experience
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I was fortunate enough to come into my own as an agency executive when design-led businesses were experiencing a golden age. Chief design officers had a seat at the table, and design was framed as a consistent driver of business success. I believe another golden age is possible, but it will not arrive on its own. It will be built, company by company, by leaders who decide that the customer experience is worth designing. But first, we have to reckon with what happened.
The decline of “design-f
The decline of “design-f
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