🏛️ Architecture & Design Jul 24, 2026 · Rachel Paese

AI will offer you confidence and conviction. Don’t fall for it.

Design Observer
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AI will offer you confidence and conviction. Don’t fall for it.
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Editor’s note: In his first opinion piece for Design Observer, AKQA CEO Helder Santo explores the unintended consequences of AI and our growing reliance on technology for validation. He offers an unusual, and deeply human solution: to do your best work, stay doubtful. 



Doubt has a bad reputation. 



It’s treated as a flaw to be coached out of people, the thing that slows a meeting down, the hesitation before the bold call. But sit in any room where good work gets made and you&#8217

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