Dallas Cowboys Cheerleaders’ iconic uniform gets historic update for 2026 NFL season
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The Dallas Cowboys Cheerleaders will debut a historic update to their iconic uniform during the 2026 NFL season through an expanded partnership with Kendra Scott. The collaboration introduces the first standardized game-day jewelry as part of the squad's look and includes a fan collection inspired by Texas pride. The launch also highlights the growing influence of the cheerleaders beyond football, blending fashion, tradition and modern team branding.
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