States begin banning ‘surveillance pricing’ that uses personal data to charge more
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A few states have enacted laws to limit surveillance pricing, which uses a customer's personal data to set prices. (Photo by Robbie Sequeira/Stateline)
Three states this year became the first ones to enact laws restricting companies from using personal data such as browsing history or shopping habits to set individualized prices on goods and services, a practice known as surveillance pricing.
The laws in Connecticut, Maryland and New Jersey take different approaches to which retailers and produc
Three states this year became the first ones to enact laws restricting companies from using personal data such as browsing history or shopping habits to set individualized prices on goods and services, a practice known as surveillance pricing.
The laws in Connecticut, Maryland and New Jersey take different approaches to which retailers and produc
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