🚗 Automotive
1d ago
Range Rover: 'the sky's the limit' for price of bespoke models
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Asilomar Edition is the most expensive factory-made Range Rover yet
Brand will focus on the "big business" of high-value commissions, mirroring luxury rivals
JLR has said "the sky is the limit" for Range Rover pricing, as it looks to increase its bespoke offerings and move firmly into luxury car territory.
Range Rover managing director Martin Limpert said: "We don't want to show up as a car company, we want to show up as a modern luxury company".
Last year the brand sold its first factory-sup
Brand will focus on the "big business" of high-value commissions, mirroring luxury rivals
JLR has said "the sky is the limit" for Range Rover pricing, as it looks to increase its bespoke offerings and move firmly into luxury car territory.
Range Rover managing director Martin Limpert said: "We don't want to show up as a car company, we want to show up as a modern luxury company".
Last year the brand sold its first factory-sup
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