Subaru Is Spending $9,650 Per Solterra Just To Get Them Off Lots
Source ↗
👁 0
💬 0
Marketing costs at Subaru have soared as it tries to sell its EVs.
In the last quarter, Subaru spent $9,650 for each Solterra sold.
In July, just 1,574 Solterra, Uncharted, and Trailseeker EVs found new homes.
Subaru has thrown an extraordinary amount of money at selling EVs in the US, and it has almost nothing to show for it. The Solterra, Uncharted, and Trailseeker remain exceptionally niche vehicles for the automaker. In July, the WRX almost outsold all three of them combined.
In the last quarter, Subaru spent $9,650 for each Solterra sold.
In July, just 1,574 Solterra, Uncharted, and Trailseeker EVs found new homes.
Subaru has thrown an extraordinary amount of money at selling EVs in the US, and it has almost nothing to show for it. The Solterra, Uncharted, and Trailseeker remain exceptionally niche vehicles for the automaker. In July, the WRX almost outsold all three of them combined.
Comments (0)