Ford’s New Electric Truck Is Called ‘Fathom’ and Starts at $29,945
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Ford has built more hype for its upcoming electric truck than any other model in recent memory. It’s not because the Blue Oval believes people are clamoring for battery-powered pickups, but instead because the automaker believes it’s on to something special from a manufacturing standpoint. It’s been likened to a “Model T moment,” with the new assembly method driving the EV’s price way down. And now, we know what it’s called, as well as what it should cos
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