🎭 Culture 20h ago

A HOKA for Grandpas? No, a HOKA For Zenmaxxing Grandpas

Highsnobiety

Streetwear, lifestyle, and contemporary culture

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We live in a loud, chaotic world. One soundtracked by an orchestral ping of messages and alerts and breaking news notifications. Given all this noise, what could be more appealing than spending your days serenely raking sand in some nondescript Japanese Zen garden? HOKA and BEAMS get that. They even made a sneaker for it with a grandpacore campaign that goes far harder than it has any right to.A shaved-headed older man squats like a SoundCloud rapper in the sands of a Zen garden in one standout