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Inside the Making of a Secret (And Genius) Nike Collab (EXCLUSIVE)
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If a quiet collab between a sportswear giant and a mysterious little Japanese brand goes down in a field, does it make a sound? Only if we're the ones paying attention. During a Saturday set at Japan’s Fuji Rock festival, Tokyo rapper IO came on stage in what appeared at first glance to be a standard Nike ACG set. But there was a twist: the one-off fit — a jacket with strips of ruffling running down its front, pants shaped by a patchwork of paneling — had actually been custom-designed by Kh
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