Drawing attention: Vermont gets its first tourism branding
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A new Vermont tourism logo and branding was unveiled July 30, 2026. Provided
Most Americans already like Vermont. The challenge is getting them to actually visit.
State tourism officials hope a new logo and slogan, which they unveiled last week, will entice more people to book a trip by highlighting Vermont’s landscape and its many local artists. The logo is a “Vermont” wordmark with hand-drawn letters shaped after Camel’s Hump and other geographic features, and the motto is “State of Insp
Most Americans already like Vermont. The challenge is getting them to actually visit.
State tourism officials hope a new logo and slogan, which they unveiled last week, will entice more people to book a trip by highlighting Vermont’s landscape and its many local artists. The logo is a “Vermont” wordmark with hand-drawn letters shaped after Camel’s Hump and other geographic features, and the motto is “State of Insp
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