What Newsweek has learned about building deeper brand partnerships
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At FIPP World Media Congress, Kylie McCoy will discuss how publishers can move beyond reach-led advertising by connecting audience trust, editorial authority and partner needs.
For Kylie McCoy, Vice President, Strategic Marketing at Newsweek, the future of brand partnerships is less about selling ad space and more about understanding what a partner is trying to achieve.
As Newsweek has expanded across rankings, healthcare, events, subscriptions and premium print, Kylie’s own role has broad
For Kylie McCoy, Vice President, Strategic Marketing at Newsweek, the future of brand partnerships is less about selling ad space and more about understanding what a partner is trying to achieve.
As Newsweek has expanded across rankings, healthcare, events, subscriptions and premium print, Kylie’s own role has broad
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