HBR’s Erika Heilman: Growth comes from knowing where to focus
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From premium subscriptions to AI, Erika Heilman explains why growth depends on customer insight, disciplined strategy and knowing what not to pursue.
There can be a temptation in publishing to respond to disruption by doing more: launching new products, experimenting with new platforms and chasing new audiences. Erika Heilman thinks focus begins with saying no.
As Group Publisher and Senior Vice President of Harvard Business Review, she has helped shape HBR’s premium subscription strategy,
There can be a temptation in publishing to respond to disruption by doing more: launching new products, experimenting with new platforms and chasing new audiences. Erika Heilman thinks focus begins with saying no.
As Group Publisher and Senior Vice President of Harvard Business Review, she has helped shape HBR’s premium subscription strategy,
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