Gap Is Bringing Back Its Iconic '90s Fragrances
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Gap Inc.Gap may be a paragon of ‘90s mall culture, but the brand also feels surprisingly now. Sure, much of that can be attributed to incredibly savvy moves like tapping Katseye for an immensely watchable ad and collaborating with Hailey Bieber on a trendy capsule collection. But its core ethos also has something to do with it; descriptors like “laidback,” “effortless,” and “inclusive” are very 2026 — and also intrinsically Gap. So, when the brand decided to return to the beauty space, it made p
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