K-Beauty Body Care Brings Korean Bathhouse Traditions To Your Shower Routine
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sluffSteaming hot-water soaks, vigorous scrubs, and fluorescent Italy towels: the enduring hallmarks of the jjimjilbang experience. Once a ritual requiring a flight to Korea — or at least an afternoon at your nearest Korean bathhouse — these practices are now trickling over to your K-beauty body care routine.“Korean bathhouse culture is special because it's deeply woven into our culture and upbringing,” says Erica Choi, esthetician and founder of Superegg. “Many Koreans and Korean Americans have
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