2 frameworks to help you communicate your impact to every audience
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At the American Press Institute’s recent Local News Summit on Measuring Impact for Civic Discourse, I asked a room full of news leaders to stand up.
Then I started naming audiences. Funders. Newsroom staff. Board members. Community members. Subscribers. Local businesses. I asked them to sit down if they felt genuinely confident in how they communicate impact to that group.
When I named community members and local businesses, almost nobody had sat down.
Here’s the part that stuck with me. T
Then I started naming audiences. Funders. Newsroom staff. Board members. Community members. Subscribers. Local businesses. I asked them to sit down if they felt genuinely confident in how they communicate impact to that group.
When I named community members and local businesses, almost nobody had sat down.
Here’s the part that stuck with me. T
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