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Football needs no reinvention. FIFA, the non-profit that runs it, has decided to put a fifth of its commercial heart up for sale regardless.
The three-minute hydration breaks at the recent FIFA World Cup, ostensibly introduced to allow players to take on water during matches but widely seen as a tool to allow TV rights holders to show more adverts, were summarily booed by match going supporters and criticised by commentators for interrupting the flow of the game. No longer is football a game
The three-minute hydration breaks at the recent FIFA World Cup, ostensibly introduced to allow players to take on water during matches but widely seen as a tool to allow TV rights holders to show more adverts, were summarily booed by match going supporters and criticised by commentators for interrupting the flow of the game. No longer is football a game
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