🌍 Europe 4d ago · Shuab Gamote

You’re now a target for Andy Burnham’s secret weapon – being a bit nicer

New European
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You’re now a target for Andy Burnham’s secret weapon – being a bit nicer
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Labour’s social media operation has changed considerably in recent years. The party and Downing Street have become more willing to use TikTok, Instagram and short-form video to explain announcements, respond quickly to events and show the personality behind the politics, which is broadly a good thing.

Millions of people, particularly younger voters, will never watch a full political interview or read a government press release. Ofcom’s latest research found that more than eight in ten 16-to-24-

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