✈️ Travel
2d ago
Summer Events to Generate €3.7 Billion in Incremental Tourist Spending Across Spain, Italy, France a
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Large-scale events generate 51% of the incremental tourist spending linked to summer events despite representing less than 1% of all events scheduled in South Mediterranean, according to The Data Appeal Company / Almaviva Group based on insights from Data Appeal Mabrian, its travel intelligence solution. Overall, between May and September, total incremental tourist spending generated by events in Spain, Italy, France and Greece is forecast to reach €3.7 billion.
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