Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
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This story was originally published on sister site, Modern Retail.
One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new Google Gemini-powered AI assistant has performed so far.
Michaels formally announced “Ask Mike” — its first customer-facing AI shopping assistant — on July 21. Ask Mike aims to answer shopper questions and respond to prompts such as “Help me plan my kid’s birthday party,” “Kids’ summer craft ideas,” “I need fabric for DIY
One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new Google Gemini-powered AI assistant has performed so far.
Michaels formally announced “Ask Mike” — its first customer-facing AI shopping assistant — on July 21. Ask Mike aims to answer shopper questions and respond to prompts such as “Help me plan my kid’s birthday party,” “Kids’ summer craft ideas,” “I need fabric for DIY
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