WTF is the IAB’s Redefining Media Types standard?
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The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful.
Earlier this month, the IAB released its Redefining Media Types (RMT) Standard framework that aims to add clarity to the convoluted digital video space. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful.
Earlier this month, the IAB released its Redefining Media Types (RMT) Standard framework that aims to add clarity to the convoluted digital video space. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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