📰 Media & Journalism 3d ago · Digiday Editors

Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact 

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Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact 
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The recent rise of would-be adland challengers, such as OpenAI, and the expected hegemony of the social giant Meta have led to a comparative absence of the name “Google” from headlines in the media landscape as of late. 



Arguably, that’s just the way leadership at Mountainview likes it, as poring over their ledger books makes for more pleasurable reading than emails forwarded from their legal team as of late, as last week’s earnings disclosure from parent-company Alphabet will attest.&nb

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