🌍 Europe 5h ago · Andrew Wrobel

One more client will not fix it

Emerging Europe
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One more client will not fix it
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The Last Word: One more client might buy some time, one more initiative may create some new energy, but neither is enough to save a company.



Ask IT companies what is holding them back and the answer comes quickly: they need another client. One more contract will ease the pressure, fill the pipeline and give the team room to breathe. It sounds reasonable and sometimes it is even true but I have seen this pattern too often to accept it at face value.



The new client arrives, everyone celebrat

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