FDA Should Ban Direct-to-Consumer Prescription Drug Advertisements
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The U.S. Food and Drug Administration (FDA) should ban direct-to-consumer (DTC) advertising of prescription drugs, Public Citizen said today in a petition filed with the agency. Banning DTC ads would align U.S. policy with international best practices, protect the public from misleading and harmful drug promotion, and promote rational, evidence-based prescribing.“DTC ads often mislead consumers because they are designed to persuade rather than to inform or educate patients,” said Nina Zeldes, Ph
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