Mjolo in mind? What SA’s most searched words tell us about the state of relationships
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South Africans have a lot on their minds when it comes to love, and Google Search is where they’re going to figure it out.
New research analysing search data for 2026 has revealed the most searched word definitions in South Africa, and the results paint a telling picture of a nation trying to navigate modern relationships, emotional wellbeing and everyday mjolo drama, one Google search at a time.
Topping the list nationally is “narcissist”, searched 38 200 times a month,
New research analysing search data for 2026 has revealed the most searched word definitions in South Africa, and the results paint a telling picture of a nation trying to navigate modern relationships, emotional wellbeing and everyday mjolo drama, one Google search at a time.
Topping the list nationally is “narcissist”, searched 38 200 times a month,
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