Anatomy of a logo: the Nike Swoosh
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As seen in the August 2026 ‘Creative America at 250’ issue of Wallpaper*, we pay homage to seminal American design classics. ‘Well, I don’t love it, but it will grow on me.’ This was the reaction of Phil Knight, co-founder of Nike, when he first saw what would become the Nike ‘Swoosh’ – a tick-shaped emblem conceived by Carolyn Davidson to adorn the fledgling sportswear label’s footwear. Davidson, who was then a design student at Portland State University, was paid $35 for the commission, billin
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