Mytheresa sets sail, taking over a mega-yacht on the French Riviera
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This past December, the German fashion e-retailer Mytheresa inaugurated its Maison Mytheresa concept with a Wes Anderson-esque ‘concierge’ in the historic ski resort, St Moritz. The ephemeral space, which ran throughout the ski season, was less store than private members’ club – a space for Mytheresa’s clients to gather for various activities, from styling sessions, talks and trunk shows to cookie-making classes (or simply indulge in Laurent-Perrier and Oona Caviar, who provided the refreshments
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