Anatomy of a logo: behind Hollywoodland, the world’s most famous sign
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The world’s most famous sign transcended every conceivable aspiration of its originators, developers SH Woodruff and Tracy E Shoults. The pair were part of a consortium looking to promote their new real estate venture, Hollywoodland. The year was 1923 and the job went to Thomas Fisk Goff of the Crescent Sign Company, who set out the name in 50ft-tall blocky capital letters stalking across the hillside above Beachwood Canyon. Visible for miles, and brightly illuminated for its first decade, the s
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