Anatomy of a logo: McDonald’s Golden Arches by Jim Schindler
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Although Richard and Maurice McDonald only held on to their hamburger empire for 21 years (selling out to Ray Kroc in 1961), the brothers not only laid the groundwork for global fast food but pioneered the idea of architecture as signage. The first McDonald’s restaurant to showcase the Golden Arches was their second restaurant, located in San Bernadino and designed by local architect Stanley Clark Meston, a specialist in the car-focused roadside architecture that proliferated in the 40s and 50s.
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