🏛️ Architecture & Design Jun 30, 2026 · Elizabeth Pagliacolo

Gucci’s Gorgeous Meadow in a Milan Cloister

Azure Magazine
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Gucci’s Gorgeous Meadow in a Milan Cloister
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A flower meadow in a courtyard. It’s a simple idea, but Gucci’s Memoria installation — curated by its creative director, Demna — exulted in the uncanny combination of the ethereal and the urban, of the ephemeral and the timeless.



Milan is a city of hidden courtyards, and the Chiostri di San Simpliciano, whose origins date back to the 16th century, is but one of its many religious sanctuaries often closed off to the public. Its courtyard features a central fountain; around it, hedges box in 1

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