AgriMedia’s Jean-Paul Reparon: Dare to be different, create added value
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AgriMedia’s Jean-Paul Reparon on turning a 500-copy hobbyist magazine into a cross-selling engine – and a sector in crisis into a community worth serving.
For six or seven years, Dutch agriculture has been locked in political paralysis. Emission reduction targets have put the sector under enormous pressure – too many farms, too many animals, a government talking about halving livestock and buying out farmers. “For a farmer,” he says, “it’s quite difficult to recognise if there is
For six or seven years, Dutch agriculture has been locked in political paralysis. Emission reduction targets have put the sector under enormous pressure – too many farms, too many animals, a government talking about halving livestock and buying out farmers. “For a farmer,” he says, “it’s quite difficult to recognise if there is
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