🇬🇧 UK Jul 5, 2026 · Georgina Elliott

The taming of the Wag

New Statesman UK
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“Nothing like this will happen again,” said the head barman of Garibaldi, an Italian restaurant in the sleepy German town of Baden-Baden, crying on a journalist’s shoulder. It was the 2006 World Cup, England had just lost to Portugal on penalties, and the wags who came, shopped, and conquered, were now leaving. Peak Wag only lasted a few weeks: Coleen McLoughlin brought a spray-tan technician and spent £57,000 in an hour; Victoria Beckham packed 60 pairs of sunglasses and complained about being

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