Creators aren’t just in marketing’s entertainment era. They’re driving it
Source ↗
👁 1
💬 0
Marketing is becoming entertainment. Creators are its stars.
Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ways it hasn’t in years.
UTA threw a dinner for creators, a slot once reserved for CMOs to play belle of the ball. OpenAI’s ads boss Dave Dugan made his way to the Influential villa, not to talk to brands, but to creators. Bose CMO Jim Mollica went as far as c
Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ways it hasn’t in years.
UTA threw a dinner for creators, a slot once reserved for CMOs to play belle of the ball. OpenAI’s ads boss Dave Dugan made his way to the Influential villa, not to talk to brands, but to creators. Bose CMO Jim Mollica went as far as c
Comments (0)