How 3 brands are using TikTok Shop to expand abroad
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This story was first published by Digiday sibling ModernRetail
Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets.
Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale platform Fashionphile — about how they are using TikTok Shop to expand internationally, and why they believe the momentum they have experienced on the platform in the U.S. will translate to success abroad.Con
Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets.
Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale platform Fashionphile — about how they are using TikTok Shop to expand internationally, and why they believe the momentum they have experienced on the platform in the U.S. will translate to success abroad.Con
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