What will NBCU’s conscious uncoupling from Comcast mean for brands?
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Marketers were hoping for a quiet week to recover from the hangovers and heat of Cannes Lions before the 4th of July weekend. Instead, they’re scrambling for information to better understand how the break-up of Comcast and NBCUniversal might affect them.
To quickly recap, Comcast CEO Brian Roberts announced Monday (June 29th) that the two businesses, which were merged following a 2009 deal, would separate as part of a tax-free spinoff. Comcast spun out its cable TV business Versant back in Ja
To quickly recap, Comcast CEO Brian Roberts announced Monday (June 29th) that the two businesses, which were merged following a 2009 deal, would separate as part of a tax-free spinoff. Comcast spun out its cable TV business Versant back in Ja
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