Future of Marketing Briefing: Why Bose is building an entertainment company
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Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift that has been years in the making.
It already accounts for one-third to 40% of the brand’s marketing, CMO Jim Mollica told Digiday at the Cannes Lions Festival of Creativity last week. He expects that to reach 60-65% by the end of this year or next. The reason, he said, comes down to one question: when was the last great TV ad you saw? This is a member-excl
It already accounts for one-third to 40% of the brand’s marketing, CMO Jim Mollica told Digiday at the Cannes Lions Festival of Creativity last week. He expects that to reach 60-65% by the end of this year or next. The reason, he said, comes down to one question: when was the last great TV ad you saw? This is a member-excl
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