Electronic Arts is betting that in-game ads can out-earn CTV
Source ↗
👁 40
💬 0
Gaming is the next big ad medium after social, CTV and retail media.
That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit launched last month and covers brand partnerships and gameplay integrations, ad units in 3D sports simulations, enhanced targeting and measurement capabilities as well as an EA Sports partner program.
Making money from ads isn’t new to EA — it put billboards in Need for Speed: Underground 2 bac
That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit launched last month and covers brand partnerships and gameplay integrations, ad units in 3D sports simulations, enhanced targeting and measurement capabilities as well as an EA Sports partner program.
Making money from ads isn’t new to EA — it put billboards in Need for Speed: Underground 2 bac
Comments (0)