Olive Young to launch inaugural K-beauty festival in LA
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CJ Olive Young, Korea's largest health and beauty retailer, said Thursday it will debut its signature Olive Young Festa in Los Angeles this August, marking the company’s first large-scale experiential beauty festival in the United States. The festival will run from Aug. 14–16 at the Los Angeles Convention Center, anchoring itself to KCON LA 2026 to capitalize on the massive influx of international K-pop and pop culture enthusiasts. The move marks an aggressive acceleration of Olive Young's globa
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