💬 Opinion Jun 29, 2026 · Rohan Sathyamoorthy

Why did the BBC hire Ashley Cain? Because it has a warped idea of what young men want | Rohan Sathyamoorthy

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Why did the BBC hire Ashley Cain? Because it has a warped idea of what young men want | Rohan Sathyamoorthy
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The forefronting of macho personas like Cain’s is cynical, and misses the reality of my generation’s experiencesBBC was aware of concerns over Ashley Cain’s ‘toxic masculinity’ onlineRecent weeks have not been good for Ashley Cain, the former footballer and now former presenter of BBC Three’s Ashley Cain: Into the Danger Zone. While he was once seen as a catch for a legacy broadcaster keen to win back the attention of young men, the Guardian brought to light a number of disturbing posts made by

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