🦄 Startups & VC 14h ago · Field Notes

There’s a reason “I’ll start Monday” keeps working — researchers found people are measurably more likely to hit the gym, start a diet, or set a new goal right after a fresh week, month, or birthday

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There’s a reason “I’ll start Monday” keeps working — researchers found people are measurably more likely to hit the gym, start a diet, or set a new goal right after a fresh week, month, or birthday
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The plan is always to start Monday. The diet, the running habit, the inbox cleanout, the new system that will finally hold — it begins not now but at the next clean line on the calendar. We say it about Mondays, about the first of the month, about the new year, about the morning after a birthday. And often enough, against our own track record, it works.
That isn’t only a feeling. In a 2014 study published in Management Science, three researchers at the University of Pennsylvania’s Wh

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