UK ratings body used AI in an historic first to classify HBO Max’s entire catalog
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The British Board of Film Classification has deployed a custom AI tool for the first time to handle the classification of the entire HBO Max library, Variety reported. This marks a significant shift in how the organization processes content, as it prepared for the platform to launch in the U.K. earlier this year. According to the 2025 annual report, the BBFC classified the whole HBO Max catalogue in just six months. The board stated that this same task would have required approximately 1,570
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