💻 Technology Jun 29, 2026 · Gargi Sarkar

Can Nykaa Live Up To Its Own Hype?

Inc42
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Can Nykaa Live Up To Its Own Hype?
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Five years ago, Nykaa was seen as India’s premium beauty retailer. Today, it wants investors to believe it’s building something much bigger.
At its recent Investor Day, founder Falguni Nayar looked back at Nykaa’s journey from an online beauty retailer to a broader beauty and lifestyle platform. However, her focus was firmly on the future. By FY30, Nykaa wants to cross $5 Bn in gross merchandise value (GMV), grow revenue by 2.5-3X, expand EBITDA by 4-5X, and deliver a return on

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