This new law could make your streaming experience much quieter
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TL;DR
California will soon require streaming ads to match the volume of the shows and movies they accompany, ending one of streaming’s most common annoyances.
The new law takes effect next week, extending existing TV and cable ad loudness rules to streaming platforms.
To clarify, ads aren’t going away. They’ll simply have to play at a more consistent volume.
Ever settled in for a late-night movie, found the perfect volume, and then nearly jumped out of your seat when the ad break started? It
California will soon require streaming ads to match the volume of the shows and movies they accompany, ending one of streaming’s most common annoyances.
The new law takes effect next week, extending existing TV and cable ad loudness rules to streaming platforms.
To clarify, ads aren’t going away. They’ll simply have to play at a more consistent volume.
Ever settled in for a late-night movie, found the perfect volume, and then nearly jumped out of your seat when the ad break started? It
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