The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)
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Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad tech vets, is trying to change that by applying an approach called “decisioning economics” to programmatic, which involves measuring the cost and contribution of everything that […]
The post The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them) appeared first on AdExchanger.
The post The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them) appeared first on AdExchanger.
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