📰 Media & Journalism 3d ago · George Wolf

Yext Wants to Be the Infrastructure Layer for Agentic Marketing

StreetFight Magazine
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For most of the last decade, local marketing technology was built around helping brands rank in search engines. That model is beginning to change as AI-powered search experiences, agentic marketing, recommendation engines, and conversational assistants play a larger role in how consumers discover and evaluate businesses. According to Yext’s recent Consumer Search Behaviors report, 28% of consumers said they tried a new local business in the previous six months because of an AI recommendati

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