📰 Media & Journalism Jun 17, 2026 · PA Media

CMA says Google rankings must be fairer and more transparent

Press Gazette
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CMA says Google rankings must be fairer and more transparent
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The UK competition watchdog has called on Google to “improve transparency and fairness” in its ranking of search results.



The Competition and Markets Authority (CMA) has also made a currently voluntary data sharing tool a legal requirement for the firm.



Google has come under scrutiny from the regulator after it designated the technology giant with strategic market status in October last year over its dominance in the sector, accounting for more than 90% of searches in the UK.



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