Premium video has boosted subscriber retention for The Economist
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The launch of The Economist’s premium video strand Insider last year has led to a “significant improvement” in subscriber retention.
Economist Insider launched in October as a way to add “extra value” to subscriptions.
It is also a new opportunity for sponsorship revenue and is currently supported by AI company Anthropic.
The video offering, supported by a new purpose-built London studio, includes a weekly show from Economist editor-in-chief Zanny Minton Be
Economist Insider launched in October as a way to add “extra value” to subscriptions.
It is also a new opportunity for sponsorship revenue and is currently supported by AI company Anthropic.
The video offering, supported by a new purpose-built London studio, includes a weekly show from Economist editor-in-chief Zanny Minton Be
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