🎮 Gaming 2d ago · Ken Allsop

Microsoft CEO says Xbox needs to be more sustainable: "We've not been monetizing that entertainment"

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Microsoft CEO says Xbox needs to be more sustainable: "We've not been monetizing that entertainment"
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As newly arrived Xbox CEO Asha Sharma promises a 100-day "reset," Microsoft boss Satya Nadella says the company's biggest challenge is finding ways to make both its games and hardware more "economically sustainable." In a new interview with Hard Fork, CEO Nadella calls on Xbox to find ways to monetize its products, as elements like cloud computing and AI push prices upwards, although he wants to "stay true to what we've always done."

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