Publisher Problems, DSP Solutions; Who’s Tagging Out?
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Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for short, because why not. The tool provides feedback from the DSP perspective on inventory performance, including match rates, coverage via Viant’s ID graphs, query-per-second allotment and how inventory […]
The post Publisher Problems, DSP Solutions; Who’s Tagging Out? appeared first on AdExchanger.
The post Publisher Problems, DSP Solutions; Who’s Tagging Out? appeared first on AdExchanger.
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